🗂️ Create the App Store Connect record

1. Go to appstoreconnect.apple.com → My Apps → + → New App.
2. Select platform iOS.
3. You'll need four things on this dialog: app name, primary language, Bundle ID, and SKU (next steps cover the tricky ones).
4. The record is created instantly and starts in state Prepare for Submission — nothing is public yet, and nothing here is reviewed until you submit.

Expo note: eas submit can create the record for you on first submission, but creating it manually first gives you a place to prepare metadata while builds run.

• Bundle ID: pick the exact ID you registered in Phase 4 from the dropdown. If it's missing, it wasn't registered — run a build with automatic signing/EAS, or add it manually at developer.apple.com → Identifiers (select App IDs → App, explicit bundle ID).
• Primary language: the metadata language used as fallback for all storefronts; pick the language of your main market.
• SKU: an internal identifier, never shown to users — any unique string works (fittrack-ios-001). It appears in financial reports, so keep it recognizable.

Remember: the dropdown binds the record to that Bundle ID permanently once a build is attached.

Your App Store name is limited to 30 characters and must be unique across the entire App Store.

• The name is search-indexed — FitTrack — Workout Log outranks bare FitTrack for 'workout log' queries, so a descriptor is often a feature, not a compromise.
• The name shown under the icon on the home screen is separate: set the Display Name in Xcode (General → Display Name / CFBundleDisplayName), expo.name in app.json, or CFBundleDisplayName in ios/Runner/Info.plist. It can stay short even if the store name is longer.
• You also get a Subtitle (30 chars) later in metadata — don't waste name characters on what the subtitle can say.