🧭 Choose your account type

Your developer account type determines the seller name shown publicly on every App Store listing — choose deliberately.

Individual

• Enrolls fast (usually 1–2 days).
• Your personal legal name is publicly shown as the seller on the App Store.
• No paperwork beyond a government ID.

Organization

• Your company name is shown as the seller.
• Requires a D-U-N-S number (free, but can take 1–2 weeks), registered legal-entity status, a website on a domain associated with the organization, and the enrolling person having legal authority to sign on the org's behalf.
• Unlocks team member roles in App Store Connect.

Quick decision helper:

• Publishing under your own name and want speed? → Individual.
• Have an LLC/company, want a brand identity as the seller, or need a team? → Organization.

Organizations must have a Dun & Bradstreet D-U-N-S number before enrolling.

1. Check first: search Apple's D-U-N-S lookup tool — many registered companies already have one (banks and suppliers create them).
2. If none exists, request one through Apple's tool — it's free for Apple developers. Ignore D&B's paid 'expedite' upsells.
3. Enter your legal entity details exactly as they appear on your formation documents: full legal name (including LLC/Inc./GmbH), registered address, and phone.
4. New numbers take up to ~5 business days to issue, then up to 2 more weeks to propagate into Apple's enrollment systems.

Do this now, in parallel with finishing your app — it's the longest external dependency in the whole process.